AI Insights · Timothy · July 2022
Top 5 Virtual Fitness Programs in Finland Q2 2022
An overview of the performance of the top 5 virtual fitness programs in Finland during Q2 2022, including trends in downloads, revenue, and active users.
During the second quarter of 2022, the top 5 virtual fitness programs in Finland displayed varied performance across weekly downloads, revenue, and active users. Data from Sensor Tower highlights the trends for Geocaching®, Strava: Run, Bike, Hike, Sweat: Fitness App For Women, Fitbit: Health & Fitness, and Zwift: Ride and Run.
Geocaching® saw its weekly revenue peak at around $7.3K in mid-April, with a general decline towards the end of June where it reached approximately $5.6K. Weekly downloads for the app showed a downward trend from 2K in mid-April to about 686 by the end of June. Active users followed a similar pattern, decreasing from 3.9K in early April to 2.5K by the end of June.
Strava: Run, Bike, Hike experienced a significant increase in weekly revenue, peaking at $7.9K at the end of May, before slightly declining to $5.4K by the end of June. Weekly downloads were relatively steady, ranging between 342 and 847, with a notable peak at the end of June. Active users remained strong, consistently hovering around the 9.6K to 10.9K mark throughout the quarter.
Sweat: Fitness App For Women had relatively stable weekly revenue, peaking at $2.2K in mid-May and ending the quarter at around $1.8K. Download numbers fluctuated, peaking at 71 in early May and dropping to 17 by the end of June. Active users showed a slight decline from 282 in late March to 212 by the end of June.
Fitbit: Health & Fitness maintained a steady weekly revenue, with a notable peak at $2.7K in the last week of June. Weekly downloads ranged from 183 to 317, with a peak in early May. Active users remained relatively consistent, fluctuating slightly around the 10K mark throughout the quarter.
Zwift: Ride and Run demonstrated a stable weekly revenue, peaking at $1.5K in late April and ending the quarter at approximately $939. Download numbers were low, with a peak of 44 in early April and dropping to 4 by the end of June. Active users showed a gradual decline from 423 in late March to 275 by the end of June.
For more detailed insights and data, visit Sensor Tower.
